In late 1973 Rosenquist sublet his New York studio at 375 Bowery and rented two storefronts on Seventh Avenue in Ybor City, one a former dime store. Seventh Avenue is the lamppost-lined, red brick main street of what had once been the center of Tampa's Cuban cigar industry. Rosenquist produced a group of mixed media works on both paper and canvas while in Ybor City. He experimented with applying acrylic paint with unconventional methods including the use of squeegees, chalk lines, tires, spray guns, and funnels. Many of these works also incorporate oil painting as well as a variety of attached materials including strings, stones, fabric, and wire screens.